CUNDARI MONTREAL TAKES HOME TWO CMA AWARDS FOR FIX AUTO ACCOUNT
Montreal, December 21 2015 — Cundari Montreal has won two important prizes at the 2015 Canadian Marketing Association (CMA) awards ceremony, for its Fix Auto campaign, The First Word. During the ceremony, which featured the top Canadian marketing agencies, the Montreal agency was recognized in the Automotive Integrated and Automotive Advertising categories, winning silver and bronze respectively.
“The success of this campaign is a victory for the hundreds of Fix Auto Collision repair facility owners across Canada” said Carl Brabander, Vice-President Marketing, Fix Auto Canada. “We’re proud to be the number one consumer brand in collision repair, and the only brand in our category to win a CMA Award. Congratulations to the Cundari team on the well-deserved recognition!”
“We are very proud of the synergy that Cundari Montreal and Fix Auto achieved" adds Jean-François Mallette, Vice President and Managing Director of Cundari Montreal. "This is truly a strong collaborative partnership! Fix Auto was first to operate under our new innovation hub formula, which allowed us a high degree of client strategy and innovation. Moreover, this formula has already proven itself to be immensely successful. We are privileged to be able to count on such an innovative client and team, always ready to build a relationship that veers away from pre-established models."
Credits
Client: Carl Brabander - Fix Auto Canada
Agency: Cundari Montreal
Strategy: Jean-François Mallette
Creative Director: Sébastien Tessier
Creative Team: Dominique Bulmer, Jérôme Bajulaz, Andrew McKenzie & Bernice Lo
Group Account: Marie-Zélie Sainz, Madjid Hamidi & Marie-Josée Beauchamp
Agency Production Team: Simon Durivage & Julie Charlebois
Producer: Les Enfants
Director: Jonathan Bensimon
Postproduction: Vision Globale
Sound: Sonart
ABOUT FIX AUTO
Founded in Canada in 1992, Fix Auto is the number one consumer brand in collision repair, and the largest single branded network in Canada, with over 225 locations across the country. Owned and operated locally, each Fix Auto centre offers hassle-free care and services that return to vehicles their pre-collision luster and performance. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With more than 400 locations around the world, Fix Auto is the global body shop network.
ABOUT CUNDARI
Cundari is one of the largest independent advertising agencies in Canada, applying thought leadership at the heart of various business solutions it offers its customers. Always creative and innovative, Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including, CIBC, BMW, ELF, La Cité, Dempster's and Royal Canin. Cundari Group placed third in the Top 10 agencies in Canada, second in the Top 10 Canadian campaigns from 2012 (for Pain Squad) and seventh in the Top 10 digital agencies worldwide. Cundari was the only agency in Canada to rank in any of the worldwide lists. For more information, visit cundari.com.
Media Contact - Fix Auto Canada
Stephanie Corrente
Communications and PR Manager
Tel : 514.823.0028
Email: scorrente@fixauto.com
Contact - Cundari Montreal
Jean-François Mallette
Vice President, Managing director
Tel : 514.906.1774
Email : jean-francois.mallette@cundari.com